Privacy by Design

Privacy & Security

Percepta is built from the ground up to deliver insights without compromising privacy. No identification. No surveillance. Just data.

Our Privacy Principles

Every design decision starts with privacy. Here's how we protect people while delivering valuable insights.

No Facial Recognition

Our AI detects and classifies objects — vehicles, pedestrians, cyclists — but never attempts to identify individuals. No biometric data is captured or stored.

No Personal Identification

We count people and vehicles, not identities. No license plate reading. No tracking of individuals across cameras. Only aggregate statistics.

Edge Processing

All AI analysis happens on-device. Video is processed locally and never leaves the site. Only anonymised counts and statistics are synced to the cloud.

Data Minimisation

We collect only what is needed: counts, timestamps, classifications. No raw video storage. No images of people. Minimal data footprint by design.

Configurable Retention

Clients control how long data is retained. Set retention periods that meet your compliance requirements. Data can be purged on request.

Access Controls

Role-based access ensures only authorised users see your data. Multi-factor authentication. Full audit logging of portal access.

What Percepta Does NOT Do

Facial recognition or biometric analysis

License plate reading or vehicle identification

Tracking individuals across locations

Storing or transmitting video footage

Behaviour profiling or pattern-of-life analysis

Sharing data with third parties

Building databases of individuals

Any form of personal identification

What Percepta DOES Do

Count vehicles and pedestrians by category

Measure vehicle speeds in calibrated zones

Identify peak times and flow patterns

Generate aggregate utilisation statistics

Provide real-time and historical dashboards

Export anonymised data for planning

Secure data with encryption and access controls

Give you full control over your data

Frequently Asked Questions

Does Percepta use facial recognition?

No. Our AI models detect object categories (car, truck, pedestrian, cyclist) but never attempt to identify or recognise individuals. No biometric data is processed.

Is video recorded or stored?

No. Video is processed in real-time on the edge device and immediately discarded. Only anonymised event data (counts, timestamps, classifications) is stored.

Can individuals be tracked across locations?

No. Our system counts objects as they cross monitoring lines. There is no capability to track or re-identify individuals across different locations or cameras.

What data is sent to the cloud?

Only anonymised statistics: object counts by type, timestamps, direction of travel, and (for traffic) speed measurements. No images. No video. No personal data.

Who can access the data?

Only authorised users within your organisation. Access is controlled via role-based permissions, secured with strong authentication including MFA.

How long is data retained?

Retention periods are configurable per client. You decide how long to keep historical data. Data can be exported or purged at any time.

Cookie Policy

The Percepta portal uses only strictly necessary cookies required for the service to function. We do not use tracking, analytics, or advertising cookies.

Cookie	Purpose	Duration
auth_token	Authentication token to keep you signed in	24 hours*
auth_user	User information for displaying your name and role	24 hours*
sessionid	Session identifier for security and access control	Session

* Sessions automatically expire after 30 minutes of inactivity for security purposes, regardless of cookie duration.

No consent banner required: Under GDPR and the ePrivacy Directive, strictly necessary cookies are exempt from consent requirements as they are essential for providing the service you have requested.

Questions About Privacy?

We're happy to discuss our privacy practices in detail. Reach out to learn more.